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New approaches to the sale of fruits and vegetables

On November 7, 2018 in Moscow on the territory  of “Food City” the Association “Greenhouses of Russia”  together with LLC “Food auction AGROCITY” and with the support of the Ministry of agriculture of Russia organized a meeting on the topic: “Auction. Digital technologies of distribution of Russian fruits and vegetables. Practice of realization of domestic […]

Категории: Info-center, News
New approaches to the sale of fruits and vegetables

On November 7, 2018 in Moscow on the territory  of “Food City” the Association “Greenhouses of Russia”  together with LLC “Food auction AGROCITY” and with the support of the Ministry of agriculture of Russia organized a meeting on the topic: “Auction. Digital technologies of distribution of Russian fruits and vegetables. Practice of realization of domestic fruit and vegetable production in trade networks”.

Artem Korovin-Deputy Director of the Department of plant growing, mechanization, chemicalization and plant protection of the Ministry of agriculture of Russia and Sergey Lobanov – Deputy Director of the Department of development of internal trade, system of digital marking of goods and legalization of turnover of the Ministry of industry and trade of Russia made a welcome speech.

The General Director Of the Association “Greenhouses of Russia” – Natalia Rogova in her speech informed about the state of Russia horticulture, and the Development Director  of “FOOD CITY” Sergey Zhuravlev reported on the practice of sales of fruit and vegetable products in retail chains on the site of the wholesale and distribution food center “FOOD CITY”.

 

Stanislav Standrik, General Director of food auction AGROCITY, spoke about the prospects of development of digital technology of distribution of Russian fruits and vegetables and optimization of the logistics chain from the manufacturer to the retail network through the digital platform of AGROCITY.

The event was attended by more than 100 representatives of the agrobusiness management, heads and specialists of 30 greenhouse complexes from various regions of Russia, representatives responsible for sale of fruit and vegetable products, holding and management companies, trading houses, logistic centers, packing factories and transportation.

LLC Food Auction AGROCITY implements the first project of fruit and vegetable auction in the Russian Federation on the basis of the largest wholesale and distribution food center “FOOD CITY”.

 

The main goal is to ensure stable access of domestic producers of fruits and vegetables to markets through the mechanism of specialized auction sales, as well as increasing the export potential of domestic fruits and vegetables. Within the framework of the event, the opening ceremony of the fruit and vegetable auction was held on the intellectual platform of Food auction AGROCITY LTD. and the participants of the meeting were shown the auction, the algorithm of the auction and outlined plans for long-term cooperation with Russian producers for the procurement of agricultural products (the beginning of regular trading is scheduled for December 3, 2018).

See all photos in the Photoalbum section.

 

 


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